
Friends of friends trust you a bit more when you improve standing with friends

Friends of enemies dislike you a bit more if you hurt their friends, or help their enemies

Positive/Negative Effect decreases over social dissonance

The stronger the ties between friends, the stronger the bleed-down effect

Thus, help someone, and you improve your standing with their friends.

Pleasing people with the most, best relationships improves your standing with the most people at once

People with this kind of power can therefore afford to reward you with less money for missions

Widespread improved social ties is your payment